STARTUP MARKETING: A SEO APPROACH

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Webplanners SEO

It is without doubt that the internet has continued to grow tremendously, and therefore, it is here to stay. This has raised the need for startups to employ search engine optimization to reach to the prospective clients. Where your company does not have a SEO strategy, it is likely to lose avenues.

The SEO is a major avenue for directing traffic to your website. Statistics indicate that the majority of businesses arriving at a particular website usually enter through the search engine. This makes various business websites to position themselves to compete for the traffic. Therefore, there is a need for a strategy if you are to increase the visibility of your business online. You can implement some targeted SEO methods, to help your business to reach its potential on the web.

There is a need for SEO solutions that are not only strong but smart. The role of Search Engine Optimization is to help the search engines to crawl, index and rank the web pages in a manner that the target market notices you using some key words that are relevant to the business, product brand and service. Where you apply the correct search engine optimization strategies, you can manage to improve the ranking of your site in search engines such as Google, Bing and Yahoo. Where your site fails to be listed among the top ten in the search engine results for certain targeted keywords, this is likely to impact negatively on the traffic to the site and thus your overall business. In most cases, all that you will require to do is some minor changes to your site in order for it to be successful. The search engines can provide improvements to your brand’s visibility without the need for splashing on advertisement.

You can use a SEO approach to deliver interactive features as well as media-rich content to your current as well as the potential customers. The content that you have speaks on behalf of your business. Where you develop content that is valuable, it keeps the visitors coming back and this helps you to build a following and therefore, improve the credibility of your business.

Come up with a headline that is compelling and ‘click-worthy’. Think whether it is likely to make the reader to read more. This is usually the first line considered in trying to acquire an exact match. It is important in grabbing as well as maintaining the attention of the reader. You should also interlink the contents that are relevant using the main keyword to improve your SEO ranking. Work also on prominence, which should emphasize on the placement of keywords. The keyword should be used in the first 25 words and later mentioned in the middle as well as the end of the page. You should also avoid leaving the positioning of the keyword to chance. Increase the traffic flow using a research that is conclusive. Therefore, by a good use of SEO approach, it is possible to market your start up business.

 

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